Friday, April 22, 2011

Electronic Cigarettes in Mainstream Media

In old Hollywood, the glamor of the cigarette was readily apparent. From starlets to leading men, the stars of Hollywood’s Golden Age were constantly lighting up, but these days the It Girls and Heartthrobs of the silver screen are choosing to light up in a completely different way.

Celebs and E-Cigs

It’s not a surprise that celebrities love their cigarettes; tabloids and paparazzi are consistently churning out photos of a TV star smoking outside NY’s new bistro or a Golden Globe winner enjoying a cigarette on the beaches of Malibu. The newest trend, though, is sleek, cost effective, and reusable – the e cigarette is taking Hollywood by storm!

In recent months, more and more a-list celebs have been spotted enjoying their favorite electronic cigarette. In September of last year, Katharine Heigl made an appearance on the David Letterman show where she pulled out her electronic cigarette and proceeded to smoke on the show! Letterman, himself an avid cigar smoker, also tried the e cig on air.

Several of the celebrities that have been spotted with personal vaporizers were once fans of the traditional cigarettes, such as Leonardo DiCaprio, Tom Petty, Ryan Seacrest, Kate Moss, and Taryn Manning.

E Cigarettes in the Movies

E cigarettes broke into the mainstream at the end of 2010 with the release of the Angelina Jolie-Johnny Depp action thriller, The Tourist. In a pivotal scene of the film, Frank (Johnny Depp) smokes an electronic cigarette on a train while speaking to Elise (Angelina Jolie). He goes on to explain some of the benefits of vaping – no smell, no left over cigarette butts to dispose of, and that they can be used in a car, train, or in your home. We’d also like to add that they-re cost effective – after purchasing your personal vaporizer or e-cig kit all you need to spend money on are replacement cartridges! Some models even offer reusable cartridges which reduce costs even further!

Growing Popularity

With the presence of electronic cigarettes ever increasing in films, TV, and in magazines, it should be no surprise that they are becoming more popular in general and news outlets are picking up on this new trend too! We expect to see a continued rise in the popularity of personal vaporizers so don’t be surprised if you see more film featuring them!

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